Local retail dealers can't come close to the inexpensive custom wheel prices offered by these four online companies. The reason why is buying power. Either from the tonnage purchased, or great numbers of competing sellers.
1. Audio City USA Wheels. If you are looking for oversized or staggard discount wheels at wholesale prices, Audio City USA is a good place to start. They even have the hard to find alloy rims for small import cars. Sized up to 30 inches dudes! Oh yea; they carry car audio systems and speakers too.
2. eBay cutting edge selection. The new fangled and odd-ball stuff always finds it's way on eBay first. A lot of importers and direct buyers sell their discount custom wheels on eBay, so the prices are fantastic. You know up front if the shipping is free or not. There is a chance to find some cool used wheels too.
3. Amazon Wheel Bargains. If they don't get your attention with low prices offered from their buying power, the listing partners competing for your business will. The reviews are very helpful too. Can you believe Amazon started out years ago as an online book store.
4. TireBuyer.com. One of my favorite sites. The rim prices are pretty good, but this is not the big selling point. Their tire deals are just awesome. If you buy inexpensive wheels and tires together, they can be shipped to a local installer. Most of the time, shipping is free.